Our Story

I have always been in the finance industry – so Lucy Jean was a completely new venture for me. Despite being in finance for so long, I have also had a passion for fashion. 

Like a lot of women, I spent a lot of time looking at clothes, shopping and in particular dressing up Lucy in cute outfits :-)  I didn't know if I would be able to design - but once I started - I just couldn't stop and realised how much I actually enjoyed doing it.  And with that passion for design, Lucy Jean Clothing was born. 

It’s been a huge learning curve – and taken nearly a year or trial and error to get started – but I guess all good things come to those who wait.  

Like a lot of parents I know - kids can be fussy - not only with food and sleep times, but with clothing (well my daughter seems to be). I really wanted Lucy Jean to be based around comfortable, fun and playful clothing that kids love and won’t want to take off.

I have trialled and tested this range out on my daughter (the queen of fussiness ) and hope your kids will love these pieces as much as she does.

Thank you so much for stopping by and I cant wait to hear about how much your little ones love our clothes! 

 Designed in Australia & Ethically Made